Dealers Face Alternative: One Published Price, Your Own Login, No Windows App

What Dealers Face is

Dealers Face sells itself as "#1 Facebook Marketplace Automation for Auto Dealers in the USA" and its pitch is "Unlimited Accounts, One Login": many Facebook accounts posting from one dashboard. The product is a web dashboard plus a Chrome extension plus a desktop app that is Windows only. In its own words, "while your computer is on, listings post from your own browser and home/dealership IP"; a paid "24/7 Residential Coverage" add-on means "when your browser is offline, our workers post from a dedicated residential IP assigned to your account". It posts to Marketplace and Facebook Groups. Inventory comes in by DMS feed over SFTP or FTP (DealerSocket, vAuto, CDK, Reynolds & Reynolds, Dealertrack and Frazer are named) or by CSV, Excel or XML upload; we found no import from a dealer website. The domain was registered on January 15, 2026. Its sitemap lists 74 pages, 52 of them state "markets" pages that repeat one testimonial with the state name filled in, and no blog. We could not find a Chrome Web Store listing for the extension (read October 5, 2026).

What it costs

Plans are sized by active posting accounts, not cars. Starter is $699 a month for 10 accounts plus $119 per extra user; Growth is $1,199 a month for 25 accounts plus $100 per extra user; Pro is $2,999 a month for unlimited accounts and users; an Enterprise Lifetime option is $24,999 one time for four years. There is a 14-day trial, but sign-up says applications are reviewed by the team in one to two business days and ends with a $0 card check. The residential posting add-on is priced inside the app only (dealersface.com/pricing, read October 5, 2026).

Where TurboSell is different

• Price. Free for 5 cars live with no card and no end date; Seller $39 a month for one salesperson and every car, $9.99 your first month; Store $199 a month for every salesperson at the dealership, new hires included. No per-account or per-user fees. Dealers Face's cheapest plan is $699 a month.
• Where the cars come from. TurboSell imports the whole lot from your dealer website or the listing sites you already use, with the photos, price and mileage from the website. Dealers Face takes a DMS feed or a spreadsheet upload.
• Whose login posts. TurboSell posts under each salesperson's own Facebook login, from your browser as you work, or overnight on a schedule from your browser if it is open, otherwise from TurboSell using the session you connected. Dealers Face's add-on posts from a dedicated residential IP that its workers run.
• Where it posts. Marketplace, Business Pages, personal profiles and Facebook Groups. Dealers Face lists Marketplace and Groups.
• What you install. A Chrome extension, on Mac or Windows. Dealers Face's desktop app is Windows only.
• After the sale. When a car leaves your website, TurboSell marks it sold on Facebook after the next inventory refresh and keeps the price in step with the website; it never deletes a live listing. Dealers Face says it marks the car sold and deactivates the listing when it drops from your feed.

Where Dealers Face may still be the better pick

A dealer group that runs dozens of Facebook accounts from one seat, feeds inventory from a DMS over SFTP, and wants a vendor posting while every computer in the building is off is who Dealers Face's plans are sized for. It also advertises an AI buyer-reply agent, a unified inbox and lead export to CRMs.

How to decide

Count the Facebook accounts that will post and the cars behind them. If the answer is a few salespeople and the lot on your website, post five cars with TurboSell for free, mark one sold on your website, refresh your inventory and watch the listing. If the answer is dozens of accounts fed from a DMS and a vendor posting while the store is dark, price Dealers Face's Growth plan against $199 a month for every salesperson at the store.