How to Post a Car on Facebook Marketplace as a Dealer (2026): Every Field, Step by Step

This is the single-car version. If you have 40 cars to post, read it once for the fields and then jump to the last section, because the work is the same form 40 times and there are better ways to do that.

Before you start: which account

Marketplace vehicle listings are made from a personal Facebook profile. That is how most salespeople list, and it is the form this guide walks through. Dealership Pages have Meta's own vehicle-inventory tools, which take a feed from an inventory partner and work differently; Meta's help pages on dealership Pages are linked in the sources. Use the profile you actually answer messages from, with a real name and photo, because buyers check.

Step by step

1. Open facebook.com, click Marketplace in the left menu, then Create new listing.
2. Choose Vehicle for sale.
3. Pick the vehicle type: car/truck, motorcycle, powersport, RV/camper, trailer, boat, commercial, or other. The type decides which Marketplace category the car lands in, so a pickup is still car/truck.
4. Add photos, up to 20. First photo: front three-quarter, outside, in daylight, no other cars in frame. Then the other side, rear, interior front, dash with the odometer showing, rear seats, trunk, wheels, any damage.
5. Enter year, make, model. Use the exact model name as it appears on the car, then put the trim in the description.
6. Enter mileage as the odometer reads today, and the price as a real number. Marketplace needs a price; a placeholder like $1 or $123 gets the listing filtered or removed.
7. Fill the details: body style, exterior and interior colour, vehicle condition, fuel type, transmission, and title status (clean, salvage or rebuilt). Buyers filter on these, so an empty field is a car that does not show up.
8. Write the description. Start with the trim and the one thing that sells the car, then the facts (VIN, stock number, owners, service history, key features), then "sold by a dealer" and how to reach you. Our description template post has a copy-and-fill version.
9. Set the location to the dealership's city. Leave Hide from friends on if you do not want your own network seeing the listing.
10. Press Publish, then open the listing and check the thumbnail, the price and the first two lines of the description, because that is all a buyer sees in the grid.

The fields and what to put in them

Photos: what the grid shows first

Buyers scroll a grid of thumbnails with a price and a title under each. Your first photo is doing all the work. Shoot it outside, from the front three-quarter, with nothing else in frame. Then give the buyer the walk-around they would do on the lot: other side, rear, driver's seat, dash with the odometer lit, back seats, trunk, wheels, and any damage you would rather they hear from you than find. Ten to twenty real photos; no stock images, no dealer logo slides, no text over the picture.

The description

Keep it short and front-loaded. Line one: year, make, model, trim and the one reason to look at this car. Then the facts buyers message about: VIN, stock number, number of owners, service history, the features that are not standard. Say that the car is sold by a dealer and how to reach you. Leave out finance claims and the words "credit" and "approved", which draw flags. Our template post has a worked example.

After it's live: messages, price, sold

• Answer the first message within the hour. Marketplace shows buyers how fast a seller replies.
• When the price changes on your website, edit the listing the same day. A listing that is cheaper on your site than on Marketplace loses the buyer who checks.
• When it sells, mark it sold. Do not delete the listing: marking sold stops new messages, keeps the thread, and looks like what it is.
• One listing per car. Posting the same car again to get back to the top is the fastest way to have both removed.

Posting the next 50

Everything above is one form, done well, for one car. A lot of 50 is the same form 50 times, plus the price edits and the sold marks every week, and that is where salespeople stop. Two things keep an account healthy at that volume: each listing has its own photos and its own description, and the listings go up spread over the day rather than in one burst. Our guide on how many cars to post per day covers the pacing.

Where TurboSell fits

TurboSell does this form for you from your dealer website: each car with its own photos and its own description, posted under your own Facebook login, spaced out through the day or overnight. After each inventory refresh, price changes push to the live listings and sold cars are marked sold, never deleted. The first five cars are free, no card. Get started for free at turbosell.co.