Marketplace Listing Tool pricing (2026): what dealers pay

If you searched for Marketplace Listing Tool's price, the vendor publishes it. The figures below come from pages we opened on October 15, 2026: the pricing page, the start-trial page, the features page, the terms of service and the Chrome Web Store listing. We make a competing tool and say so; the figures are quoted, not ours. Where a page is silent, or two pages disagree, we say so.

What the price includes

The pricing page shows two cards. Individual is $195 a month with "1 user license, Chrome extension included" and "Unlimited vehicle listings on Facebook Marketplace". Dealership is $995 a month with "10 sales seats + 2 manager seats included (12 users total)" and "Everything in Individual, for every salesperson". Both cards end with "10-day free trial, cancel anytime". The start-trial page repeats both prices, and the demo page sums it up as "Plans start at $195 a month".

The annual option is where the vendor's main discount sits. The pricing page describes paying yearly as 4 months free, a 33% saving, lists the Individual annual price as $1,560 a year with "You Save $780/year", and the Dealership annual price as $7,960 a year with "You Save $3,980/year". Add-on seats follow the same split: "$50/mo (monthly plan) or $450/yr (annual plan) each after signup".

A few details decide what the price buys. The features page says AutoPost posts "Up to 10 vehicles a day on each platform", at an interval you set between 1 and 60 minutes, and runs while "Chrome is open and Facebook is signed in", so the salesperson's computer stays on under the salesperson's own Facebook login. The why-MLT page says Listing Maintenance renews posts "about every 7 days" and can "push a feed price change" to the live post. On sold cars, the features page's wording is "Remove Facebook listings when a vehicle leaves the feed". Supported dealer website platforms are DealerOn, Dealer.com, Dealer Inspire, Sincro / Ansira Plus and "supported custom dealer websites", plus a Check the LOT (CTL) sync.

The Chrome Web Store listing, read October 15, 2026, shows version 7.1.10, updated October 11, 2026, 458 users and a 5.0 rating from 5 ratings, with "Offers in-app purchases". The developer is listed as Marketplace Listing Tool at a Merritt Island, Florida address, marked non-trader. The five reviews, dated May and August 2025, praise ease of use; none states a price. We found no public post by a dealer stating what they pay, so the only price record is the vendor's own.

What is not on the price page

• Free trial: 10 days on every plan. The pricing page: "No credit card required for single-user plans, credit card required for Unlimited/Brokerage team plans". The start-trial page: "Card charged on day 11 unless canceled" for Dealership, "No credit card" for Individual.
• Refunds: the terms of service, last updated December 25, 2024, say "All fees are non-refundable except as expressly stated in these Terms" and "No refunds are provided for partial billing periods". There is no refund page; the /refund-policy address returns a 404.
• Cancellation: "You may cancel your subscription at any time through your account settings", and "Cancellation takes effect at the end of the current billing period". The pricing page adds "Cancel anytime in 1 click, no charge if you cancel before day 10". After the trial, the terms say the subscription converts to a paid plan unless cancelled.
• Setup fees: none. "No per-listing fees, no setup costs". Billing is monthly or annual, "billed in advance", through a processor the terms name as Stripe.
• Free plan: none is published. The Web Store listing says "Offers in-app purchases", and every path on the site leads to the 10-day trial or a demo.
• Reels count: the pricing page says "AI Vehicle Reels (100 per user per billing cycle, 15 on a trial)"; the start-trial page says "AI vehicle reels (15 per billing cycle, 3 on trial)". If reels matter to you, ask which applies.
• FAQ: the pricing page lists FAQ headers, but the answers did not render on the page we fetched, and the /faq address returned a script error.

Who pays: the salesperson or the store

Marketplace Listing Tool prices both ways and makes the split explicit. Individual is "1 user license for a solo salesperson", with no card to start, which fits a rep paying out of pocket. Dealership is one bill for the store with 12 seats, 10 for sales and 2 for managers, plus a manager dashboard showing "every salesperson's activity". A store with more than ten salespeople adds seats at $50 a month each on the monthly plan; a floor of fifteen would be $995 plus five seats, $1,245 a month, and that arithmetic is ours.

Between one rep at $195 and twelve seats at $995, nothing is published, so a store with three or four reps either pays for Dealership or buys Individual licenses one by one. The schedule-demo form asks whether you are a "Dealership / Brokerage Team with multiple users", an "Individual Sales Rep", or "Just Exploring", and says "A teammate will reach out", so the mid-size case goes through a call.

How TurboSell compares

TurboSell is a Chrome extension plus a web dashboard. It imports inventory from the dealer website, US and Canada, on every plan, and posts to Facebook Marketplace, Business Pages and personal profiles under each salesperson's own Facebook login. Prices follow the dealer website after each inventory refresh. Sold cars are marked sold on Facebook, never deleted. The Free plan is 5 cars live at a time, no card, no end date. Seller is $39 a month, $9.99 the first month, or $390 a year, for one salesperson and every car. Store is $199 a month or $1,990 a year for every salesperson at one dealership, with a 14-day free trial. The full plan table is on the pricing page. Get started for free, or write to support@turbosell.co with questions.

The two tools differ most on what happens to a sold car and on what a store pays per seat. Marketplace Listing Tool's wording is removal when the vehicle leaves the feed; TurboSell marks the post sold and leaves it in place. Marketplace Listing Tool's Dealership plan is $995 a month for twelve seats; TurboSell's Store plan is $199 a month for every salesperson at the dealership. The Marketplace Listing Tool alternative post walks through the posting differences.

Whichever tool you pick, run the same test on real inventory. Post three cars, change one price on the website, mark one car sold, and watch Facebook over the next day. That tells you more than either pricing page, including ours.