Owini pricing (2026): what dealers pay

Owini publishes its prices on its website, so this page can quote them instead of guessing. Below is what the Owini pricing page, the Marketplace trial page, the Vehicle Poster page, the refund policy and the Switch from Shiftly page said on 11 October 2026. Plan names and dollar figures are as shown on those pages. We make a competing tool, TurboSell, and say so at the end. The Owini figures are Owini's, not ours.

What the price includes

Owini sells the Vehicle Poster, a Chrome extension, in three solo plans and three team plans. The table lists each plan as the pricing page and the trial page show it. Where a feature name is shortened, the meaning is unchanged.

Owini also sells CRM plans on the same pricing page. Advanced is $697 a month, Unlimited is $797 a month and Enterprise Unlimited (franchise) is $1,497 a month. Each shows a 14-day free trial. Those bundle an AI lead responder, an inbox and voice tools, and the Unlimited plan includes the Vehicle Poster. This page covers the poster plans, since that is what a salesperson or a store weighs against other Marketplace posting tools.

What is not on the price page

Five things a dealer usually asks are spread across other pages, or are not stated at all. Here is what the pages say, and where they go quiet.

• Trial. The poster plan cards say 7-Day Free Trial. The Vehicle Poster block on the pricing page adds: all plans include a 7-day free trial, no fees during trial, cancel anytime. The trial page repeats that line under every card and says cancel before you are charged, no contracts. The top of the pricing page and the homepage carry 14-day free trial wording; the pricing FAQ settles the split: most plans include a 14-day free trial, and the Vehicle Poster Chrome extension comes with a 7-day free trial. Cancel before the trial ends, the FAQ says, and there are no charges on the subscription. None of the pages we opened says whether a card is taken at sign-up.
• Refunds. The refund policy, last updated 1 January 2025, says all sales are final and no refund will be issued. The trial is the only exit that does not cost a month.
• Setup fees. The trial page says no setup fees, and the Shiftly page says $0 setup for the poster plans. The pricing FAQ says setup fees are due at the beginning of your subscription and are non-refundable, and that they cover onboarding, importing inventory, connecting your inbox and configuring AI responses. The FAQ does not list which plans carry one, so ask before signing a CRM plan.
• Billing period. Starter and Pro show a monthly price only. Elite shows $247 a month or $2,470 a year, described as two months free. The team plans show monthly prices only.
• Where the posting runs. The Elite card says runs from your computer, Chrome open, Owini extension signed in. The Vehicle Poster page FAQ asks, does my computer need to be on, and answers yes: it runs from your computer, keep Chrome open with the Owini extension signed in, set your hours and time zone during setup. The same page says your computer with Chrome open does the posting back at your desk.

Who pays: the salesperson or the store

Owini prices both ways. The solo plans are one user and one Facebook account. A salesperson can buy Starter at $97 a month, or Pro at $147 a month for the website import, and post from their own Facebook account. The store does not need to be involved. The team plans are seat bundles bought by the store: 5 users and 5 Facebook accounts for $397 a month, 10 for $497, 15 for $597. The pricing page works those out as $79, $50 and $40 per seat.

The bundles leave a gap for small stores. The pages show no price for two, three or four seats. Take a store with three salespeople who all want the website import. It chooses between three Pro plans at $441 a month in total and a five-seat Starter Team at $397 with two seats spare. For more than 15 seats, the trial page says to contact Owini for enterprise pricing. The pricing page says the same for inventories over 1,000 cars: contact the sales team for custom enterprise pricing. The AI Closer, which answers buyer messages, is $97 per salesperson a month on top of a team plan, or part of the Elite solo plan.

Owini's Switch from Shiftly page quotes Shiftly at $369 one time, every signup, and says Shiftly's refund policy is also all sales final. Our own Shiftly pricing page collects Shiftly's published figures, with the dates seen, if you are weighing the two.

How TurboSell compares

TurboSell's prices are on its pricing page. Free plan: 5 cars live, no card, no end date. Seller: $39 a month, $9.99 the first month. Store: $199 a month for every salesperson at the dealership, with a 14-day trial. TurboSell is a Chrome extension plus a web dashboard. It imports the dealership's inventory from the dealer website (most dealer websites) with photos, price and mileage. It posts to Facebook Marketplace, Business Pages, personal profiles and Facebook Groups under each salesperson's own Facebook login. Posts spread across the night on a schedule, from the salesperson's browser if it is open, otherwise from TurboSell using the session the salesperson connected. Prices follow the website. Sold cars are marked sold on Facebook after the next inventory refresh, never deleted. Each car gets an AI description, and AI Studio adds showroom backgrounds. The Owini alternative page has the feature side-by-side. Get started for free, or write to support@turbosell.co with a question.

Every figure above was read on 11 October 2026 from the pages listed below. If Owini changes a price or a term, we will update this page the week we see it.